Branding and Graphic Design - Kool Marketing
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Branding and Graphic Design

Your brand is what other people say about you when you're not in the room.

In a fiercely competitive marketplace, branding is how you communicate that you are different or better than the competition.

But it is so much more than just a logo or strapline. It’s the foundation of your business. It represents a set of values, a personality, a story, an idea and a long-term vision.

With so many brands out there, strong differentiation in the form of a consistent brand identity has never been more critical.

That’s why we offer the complete solution to your brand: conceptualisation, positioning and personality.


Developing a concept for a brand can be a long and difficult task. Whether you are a start-up looking to establish a distinctive identity from the beginning or you are an existing company seeking a rebrand, talk to us. We have extensive experience and expertise from generating original names for products and services, through to the development of strikingly branding and imagery. We will work with you to really understand your business, your customers and the competitive landscape so that we can create a truly powerful brand identity for your product or service.


Perhaps your branding just needs a refresh, but you need to find a way to differentiate your products or services? We are experts at finding that profitable niche market and working on your strategic positioning to ensure that your target audiences find you – and buy! By working with you to identify and understand your value propositions and unique selling points, we will refine your key messages so that they can be described in a single sentence or strapline.


Brand personality is a vital part of how your audience(s) respond to you. A tone of voice that is appropriate for one business is unlikely to be appropriate for another.

Using customer insights and buying behaviour patterns, we will develop a distinctive visual personality for your business or organisation, which will include developing a brand tone of voice and set of values that your staff will be happy to follow and to which your customers will respond positively.