Content Marketing - Kool Marketing
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Content Marketing

Relevant, search optimised content that will engage your target audiences and increase conversions
Content Marketing

Building on our experience as marketers, designers, journalists, copywriters and digital experts we have developed a unique approach that delivers every time – whether the content is for the web, social media, SEO, print, video or broadcast.

We will work with you to create a content strategy that fits your budget and achieves your objectives. From developing a content plan for your in-house team to full implementation, we will ensure that your brand maximises its potential as a publisher and tells the stories that engage with your audiences.

This includes advertising on platforms such as Twitter and Facebook or Instagram as well as using publishing platforms to widen the reach of the great content that we have created for you.

Our content marketing service includes:

  • Content strategy, ideation and management
  • Blog writing
  • Social media marketing
  • eBooks
  • Features and articles
  • Infographics
  • SEO content
  • White papers
  • Email marketing that is fully GDPR compliant
  • Tone of voice creation and training
  • Copywriting

Media releases

The world of PR has changed and now it is critical to ensure that your story catches the attention of journalists and bloggers in a sea of ‘noise’. Your release must be hard-hitting with sound bites and full background notes. We will get your news out to the people that matter via personal contact and Social Media.

On page copy

Whether print or digital, creating compelling copy for your product or service is critical if you want to influence readers or get viewers to act. We are experts at copywriting that gets attention, generates desire and drives profits.


The written word is a powerful way of shaping the perceptions of your brand in the mind of your customers, clients and prospects. Developing a consistent tone of voice for all your written communications, both print and digital, is a key part of creating brand value. It is not only what you say but also how you say it.

We excel at producing compelling and inspirational copy that will achieve your objectives and reinforce your brand identity.

Sales materials

Writing a persuasive sales letter or proposal can be difficult if you are unsure of how to articulate your message and business writing is not your thing. Using our successful copywriting plan, we will turn your ideas into a winning piece of copy that gets the order or contract.