SEO and PPC - Kool Marketing
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Our SEO experts will help you raise your profile, increase relevant organic search traffic, deliver conversions and get your business high on Google.

In a fiercely competitive market, your product or service is only as good as your ability to market it. Search engine optimisation (SEO) gives you the tools to set your brand apart from your competitors and jump one step ahead.

We show you the right way to utilise SEO for your business. Our SEO team in Hertfordshire puts together the best strategies to develop a full-fledged campaign that delivers real, measurable results. No single factor can guarantee the top spot in search engines, so we take a holistic approach to our marketing to make sure all bases are covered.

We use only the latest white-hat practices and stay up to speed with Google’s notorious algorithm updates. We offer website audit, keyword research, content marketing, and on-page and off-page optimisation. Whether you’re looking to rank in organic or local searches, we have the tools and manoeuvres to get you the outcomes you need.

With us you know you’re in good hands. As digital marketing experts, we love what we do and enjoy helping businesses grow.

If you want to achieve long-term SEO success, offer exceptional user experience and see your online presence grow, speak to us today. Our SEO services in Hertfordshire are designed and tailored to your success.

We have developed an analytical, results-orientated process for our SEO services that will ensure your business achieves the results you need.

We learn about your business, goals, target market, industry challenges and the competition. By understanding these factors, we’re better positioned to develop an SEO campaign tailored specifically to you. We also study your website (if you have one) and identify the elements that make it strong and the elements that need improvement.


Every effective SEO campaign starts with a selection of the right terms to attract your target visitors. We identify search terms relevant to your niche and marketing objectives. We then collect a list of key phrases and determine the final list to target. After the extensive keyword research, we optimise those terms to reach your audience.


Backlinks are still a key element in any successful SEO strategy. Effective link development focuses on quality, not quantity. A single relevant link has far greater value than hundreds of free, spammy and low-quality directory submissions. We reach out to high-authority websites and blogs to acquire those valuable, high-quality links for you.


Many marketers say that SEO is really all about content marketing. Today, it’s all about quality over quantity; substance over volume. Your content needs to be well-researched, compelling and relevant to your niche. At We , we develop top-notch content in various formats (text, video, infographic), written for both humans and search engines, while using the keywords you’re targeting.


SEO success doesn’t happen overnight, sometimes taking months to bear fruit. We regularly monitor your website’s ranking and other elements to make sure we’re on the right track. We provide monthly reports and keep you updated on the campaign’s progress, so there is total clarity on the work and the results being achieved.